AI Search Optimization Services

Traditional SEO focuses on ranking in Google search results. AI search optimization (AEO/GEO) focuses on getting your business recommended by AI chatbots like ChatGPT, Google’s AI Overview, Claude, and Perplexity. Many people now ask AI tools questions instead of clicking through Google results, so you need to be optimized for both.

If your website hasn’t been updated in the last year, or if your content is vague and marketing-heavy rather than clear and informative, you likely need optimization. The easiest test: Ask ChatGPT or Google’s AI a question about your industry and see if your business gets mentioned. If not, you need optimization.

Every industry benefits, but we see the biggest impact in: professional services (legal, accounting, consulting), local services (restaurants, salons, contractors), healthcare, real estate, B2B software, and e-commerce. Basically, any industry where people research before buying.

That actually makes AI optimization even more important. When someone asks an AI tool about a niche topic, there are fewer competitors, so being optimized gives you a huge advantage.

Yes! E-commerce sites benefit hugely from AI optimization. When someone asks “What’s the best for [use case]?” we ensure your products show up in AI recommendations. We optimize product descriptions, reviews, and comparison information.

Yes! Many AI optimization strategies also improve traditional SEO. You’ll likely see better Google rankings as a side benefit.

No, it actually helps them. The strategies that make your content clear for AI tools—like better organization, clearer answers, and structured data—also improve traditional SEO. You’ll likely see better Google rankings as a bonus benefit.

It depends on your starting point, but most websites complete the core optimisation work within 4-6 weeks. Seeing that work reflected in AI responses typically takes an additional 4-12 weeks, as each platform – Perplexity, ChatGPT, Google AI Overviews – crawls and updates on its own schedule. We monitor your visibility throughout so you can track progress as it happens.

You can, but it requires significant time and technical knowledge. You’ll need to understand structured data, content strategy, how AI tools parse information, and ongoing algorithm changes. Most business owners find it more cost-effective to hire experts while they focus on running their business.

We guarantee the work – every technical and content optimisation we recommend will be implemented correctly and to a professional standard. What we can’t guarantee is how quickly AI platforms re-crawl and update their responses, as that’s controlled by the platforms themselves. Most clients begin seeing measurable improvements in AI visibility within 60-90 days. We track everything transparently so you always know exactly where you stand.

No one can guarantee specific mentions in AI responses – the way large language models work makes that technically impossible, and any provider claiming otherwise isn’t being straight with you. What we can guarantee is that your website will be properly structured, optimised, and positioned so that AI tools can find, understand, and reference your content. We track your visibility across ChatGPT, Perplexity, Claude, and Google AI Overviews so you can see measurable progress – not just promises.

Then it’s even more urgent for you to start. Right now, most businesses haven’t optimized for AI search yet—you’re still early. But every month that passes, more competitors catch on. The businesses that optimize first get the advantage of being established in AI tools’ “knowledge.”

No. We work with your existing website and make strategic updates. Usually, we’re updating 20-30% of your content and adding technical elements. We’re not redesigning your site—we’re making it AI-friendly while keeping your brand and design intact.

The audit covers your five main website pages – typically your homepage, about page, contact page, and key service pages. We assess how AI tools like ChatGPT, Perplexity, and Google AI Overviews currently view and interpret your site, identify content and technical gaps, and review how your competitors appear in AI responses. You receive a clear report with prioritised recommendations. If you proceed to the One-Time Optimisation package starting at $1,500, the audit cost is applied toward the total.

AI Pathway offers two main options. The AI Optimisation Audit is $500 and covers a full assessment of your five main website pages. The One-Time Optimisation package starts at $1,500 and includes the audit, content updates, technical implementation, and 30 days of monitoring. For large websites, multiple locations, or complex requirements, custom enterprise pricing is available – contact us for a quote.